April 13th, 2009, 05:05 AM
I am working on some advertising scripts, most importantly tracking clicks on adverts. I wanted to ask what information people are generally tracking. For example, I have the number of times an advert is clicked and the advert being clicked, what other information are you capturing? I have user sessions and capture all sorts of information on user registration, and appreciate that I dont want to be passing on personal information to the advertisers.
What are your advertisers looking for from their online advertising with you?