Selling site ads directly to advertisers - What to charge?

I see a lot of webmasters saying "done this before" and "used to go this route" when it comes to advertising with AdSense and a few other companies.. well, what route do you go now? Do you sell advertising directly, now?

I'd like to know what I should be charging and how I should be charging for my ads.

I run www.lokitorrent.com and so far I've made enough to pay hosting costs and whatnot, but I would like to begin to earn actual supplemental income from it.

The site receives 400K page views and 90K uniques per day.

Is there any kind of pricing range I should be charging? I don't want to scare off advertisers, but then again, I don't want to undersell myself (possibly making my site look fly-by-night in the process).

Exact (US) dollar figures will help best.

Also, should I be charging by the click, by the ad display or by the month? What are the benefits and downfalls of each?

I know it's asking a lot, but I think many other webmasters are wondering this same thing.

Lowkee

well you can either charge by saying a set fee for so many thousand impressions or you can charge a set monthl fee or like google you can charge by clicks

but i think the 2 most common are paid for clicks and impressions not a set price for a month
how much you charge also depends on the nature of your site which i havnt checked

Greetings:

Yes, I'll soon be launching a site that will rely on ads initially for income and am wondering also, how, and what, to charge. Without a history, it will be tough to command "big bucks" from a potential ad customer. I suppose as a starting point, we could look to print ads, there location, size, and media type?

The problem I see with the click-counting method, is that one would be paid only after the agreed upon time frame is over, then tallying those clicks to arrive at a total bill to submit. What if the customer disputs that bill? Then, one has to go about proving those costs, a time consuming process creating an antaganistic kind of relationship with a customer.

Let me know any thoughts you have about this subject.

Thanks in advance.

Ed in Tampa

Did you notice that the thread you replied to is over a year and a half old?

Actually...yes. However, the question is still remains to be answered, and, or, discussed. During a search on this forum, it was the only thread speaking to this question. I could have started a new thread I suppose...but hey, we've a foundation already...let's build.

Nice duck picture; I've never seen one with blue eyes before.

Haha.. don't diss Howard the Duck

And I really have no clue about that advertising stuff... I just jumped into the thread after I saw it was old to make sure you knew and weren't expecting any replies from the original posters who are probably long gone, etc...

Good luck!

He looks like he just took a giant bong hit.



Just bustin your chops pal. Based on the activity on this thread, it may as well be belong to Howard, he's the most exciting thing on it.