viral marketing

Hey, everybody!

This is more a marketing question, but I hope the great experts on this forum will be able to help me with it.

I was recommended to use viral marketing on my website. There is the Tell a Friend option already. Can you recommend any other efficient techniques? Thanks!

What kind of website is it? I'd be happy to lend some suggestions, but some work for different types of sites...

Thanks, Adrastea, it's a little web design business site. It's yet in production, so I can't give the URL, but I hope this will give you enough info to post a recommendation.

Try some type of referral service. Where a current client can get an ID of some sort - and if they refer a friend/colleague to have their site designed by you, they just give you that ID and maybe both can get some type of reward.

I'm not sure how financially stable your web design business is, but try offering some contest.. like "If you have your website designed by us in January, your name will be entered in a drawing for a Mac G5 or something". It's a little expensive if you only get 2 or 3 customers and you *have* to give them the prize... but if you see a growth in customers in the 20s and 30s of people, it will be worth it.

But remember, with strong marketing techniques comes lots of customers. Be prepared that you can serve them all, or you'll find yourself losing customers in the future. You'll be known as that guy who can't finish projects - and your marketing will have negative effects.

Thanks a lot! That was helpful! We'll think about a reward!