Formatting links with URLSessionFormat()

I know my solution to this problem is by using a REGEX, but I am not very good at those, so I was hoping somone could "teach me to fish", so to speak.

I want to pull some text from a database. The text may contain a <a href=""></a> tag in it. What I want to do is pass that text through a function that will replace the href=" with href="#URLSessionFormat(" and of course the ending " with a ")#".

Make sense?

In other words, I want this text, which is being pulled form a database:
<a href="iltcore.cfm?content=articles&id=e91eeac5-d241-4eef-a627-645102f5f809">View This Article</a>

Turned into this:
<a href="#URLSessionFormat("iltcore.cfm?content=articles&id=e91eeac5-d241-4eef-a627-645102f5f809")#">View This Article</a>

I don't need anyone to write the function, just need someone to show me a REReplaceNoCase() I should use...

You can actually do this, I think, without regex at all. Can't you just replace any instance of this:

<a href="

with this:

<a href="#URLSessionFormat('

and any instance of this:

">

with this:

')#">

?

Yeah, I thought of that. But that assumes the EVERY <a> tag is written exactly the same way every time. It won't allow for a class or taget attribute.

While watching for a reply, I have been toying with regex to try to figure it out on my own. So if I figure it out on my own, I'll certainly share it.