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View Poll Results: To Describe Your Development Work, Which Category Would You Use?
Interactive 0 0%
Digital 1 16.67%
New Media 0 0%
Old Media 0 0%
Art 0 0%
Software Engineering 4 66.67%
Rent Party 1 16.67%
Voters: 6. You may not vote on this poll


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  #1  
Old May 8th, 2003, 10:58 AM
viz viz is offline
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Media Categories: Digital vs. Interactive

How closely do you think the categories 'Digital' and 'Interactive' correspond in terms of media types? I see many companies using them in a very similar fashion and for much the same types of work. Are they really pretty much the same, or are there some important differences and areas where they don't overlap?
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Old May 8th, 2003, 11:20 AM
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An Interactive form is the art of creating some means of Interaction between some form of object and another object.

Digital can mean any number of things, or relate to any number of things.

So, to answer your question
Quote:
How closely do you think the categories 'Digital' and 'Interactive' correspond in terms of media types?

It can be tied closely together, but also can be very far apart from each other.
Quote:
Are they really pretty much the same

Absolutely not...
Quote:
or are there some important differences and areas where they don't overlap

See above...

A company could refer to both if they do something like this:

Interactive Flash presentations delivered to you on a CD Rom (Digital Medium) that enable you to comunicate in real time with our servers.

But should not refer to if they do something like this:

A Digital business card delivered to you on a CD Rom (Digital Medium).
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Old May 10th, 2003, 05:05 PM
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In practice, front-end vs. back-end, maybe?

Thank you for that jpenn, a good answer for defining the terms.

Sorry, but my original post wasn't too clear about what I was looking for, as I already had a good idea of the definitions, but was really trying to get a better handle on how they're actually used in practice by both companies specializing in them, and clients looking for those services. Maybe I'll try posting this again in a clearer way unless this thread goes in that direction.

To clarify some more, although I've visited many sites with agency and designer portfolios in the past, in my head I've usually just filtered out the terms used to categorize the work shown in them. Recently though, I've started to pay more attention to their terminology, and here're examples of the kind of things I'm wondering about:

1.) Do most agencies and designers advertising 'Digital' services actually do mostly front-end development, design, marketing and branding as opposed to companies offering 'Interactive' services who specialize more on e-commerce, database design, and back-end development in general?

2.) Or does 'Digital,' tend to get used as a catchall to include both front-end AND back-end? a sort of superset, if you will.

3.) How closely the terms definitions correspond to how they're generally used, i.e., how fuzzily they're used?

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