installing program under different name

I want to install a few different versions of hping that i have modified. how can i install them under different names? i looked at the makefile,and i saw this:

install: hping2
cp -f hping2 /usr/sbin/
chmod 755 /usr/sbin/hping2
ln -sf /usr/sbin/hping2 /usr/sbin/hping
@if [ -d ${INSTALL_MANPATH}/man8 ]; then \
cp ./docs/hping2.8 ${INSTALL_MANPATH}/man8; \
chmod 644 ${INSTALL_MANPATH}/man8/hping2.8; \
else \
echo "@@@@@@ WARNING @@@@@@"; \
echo "Can't install the man page: ${INSTALL_MANPATH}/man8 does not exist"; \
fi

strip: hping2
@ls -l ./hping2
strip hping2
@ls -l ./hping2

-do i edit that directly or is there a different way?
edit:i know i could just rename it, but...