simple asp.net question

is there any way I can use a value in the variable assign to the embedded object in asp.net?

the value is in the Global.filename I would use this code for asp what should I do to make it work in asp.net

the object I have is
<object id="Player" height="175" width="280" classid="CLSID:6BF52A52-394A-11d3-B153-00C04F79FAA6" VIEWASTEXT>
<PARAM NAME="URL" VALUE=<%=Global.filename%>>
</object>


I am using a code behind file and this does not generate any errors when I compile but doesnt run

any help or ideas will be greatly appreciated.

thanks
das