force ownership of an executable / batch file ?

hi everyone !

does anyone know if there is a way to make it so whenever a certain batch file is run (myBatchFile.BAT) it runs under the Administrator username (in the task manager) ?

I have a batch file that calls an executable (wpuba.exe) which then calls another executable (framemaker.exe)

when I run this batch file directly (by double clicking it)
both executables run and do exactly as wanted...

but when I run myBatchFile.BAT indirectly (via an html form) then both .exe processes run under the SYSTEM username ..and the second one (framemaker.exe) hangs !!

If I can change the system variable in the file ?...or force that whenever myBatchFile.BAT runs ..... it uses the Administrator user..then I think my problem will be solved...

any ideas are greatly appreciated

matt