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    Are additional and non-standard tags inappropriate for optimization?


    Are additional and non-standard tags inappropriate for optimization?
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    Generally, non-standard tags would be ignored by the search engines. They would be treated as typographical errors. However, your example poses an edge case where your CSS might affect the appearance of the page, and that can have an impact on your rankings - especially if the CSS/HTML renders the content invisible to users.

    Hidden text is a violation of the guidelines of all of the major search engines, and you don't want to be caught using a technique that might be seen as being deliberately deceptive. Penalties for intentional violations last a very long time, and you don't get them lifted with a simple "I'm sorry" in your Reconsideration Request.

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