beating my competitor?

When you type ohio cichlids into yahoo, my site is the first one to appear, it used to be the same way on google.

Now, when you type it into google, my competitor appears, which is ohio cichlid, w/o the s. They went and registered the name after I did, and it bumped them to #1.

How do I take that postition from them?

build more relevant and high quality links, or add fresh content of it's a content site.

You have good meta tags right? (They still DO matter, but less so)

Dont go overboard, google isnt stupid.

Then look at your site design and use CSS instead of tables so google picks up keywords better.

Then look at creating an RSS feed, pure keyword pleasure for google to read.

Then try looking at downloading Web CEO and running a scan (free).