Maybe find something interesting in this post.

In case you are one of those who wants to get quick and good results in your Internet Marketing Campaign, it's essential to have your own opt in list. And it's not a secret that email marketing is one of the most reliable ways of boosting free targeted traffic to your website.

When your responsive opt in list is ready, you can sell advertising space and set up joint ventures with other list owners. First up, collect email addresses from your visitors. You can do this by offering a free report or starting a newsletter using an auto responder.

Needless to note, that it's important to choose the most reliable auto responder from the very beginning, as you'll probably have to move your opt in list from one place to another.

To get the best results, don't use a free auto responder service, as ads will be added to all your outgoing emails. You can also use a third party hosted auto responder service, paying a monthly fee or to pay a one time fee and install one of the auto responder scripts.

Do you use Email marketing for site promotion. What are your results?

Source: http://www.swansoftwaresolutions.com/