Google just droped this sites rankings

I was wondering if you gurus could inform me as to why this site was just dropped in the Google rankings. ww w.hairlesscatbreeders.com. I have paid attention to making sure this site was relevant to the keywords being used. There are no dead links and I feel it is highly informative concerning the subject. One thought is that all the pictures and links contain these keywords and I am being docked for using too many of them. We come in at #1 for skindlite and #20 Las Cruces Cattery now only. We were #1 for Hairless Cat Breeders and #4 for Sphynx Cat Breeders. Now the relevant keywords are not in the top 100. Interestingly cindys cat page (currently #9) using Las Cruces Cattery search term is linked to us and is not in 'Cruces. No links or pictures within hairlesscatbreeders contain the keyword Las Cruces. It is almost as if there is a blanket penalty on this site. Comments about the page are welcome. Anyhow any imput would be appreciated.

David Jordan

You are using the word 'Sphynx' a heck of a lot in that page, i.e. not only in the visible text, but also in alt tags and page files names. Personally I'd say the page file names and the alt tags together, especially as you have identical alt tag text for the two cat pictures is perhaps tripping one of their new filters.

Google is regularly all over the place at the moment, so you may bounce back again suddenly, but there does seem to be some damage currently for people using many optimisation techniques on one page.

It might be worth changing the alt text a little, and certainly making the alt text different from each other - 'Sphynx cat close up' perhaps for the top one? Also if you can think of a bit more text to go in that central paragraph it would be good. At the moment you only have 163 visible words (including link text) and generally it's seen as best if you can get this up to at least 200 words.

(NB: Running SpiderTest on Hairless Cat Breeders will give you these numbers, I wasn't sad enough to sit there counting all of them.)