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    Heading tags are the second most important part in On Page SEO after Meta Optimization. Also it will helpful to improve density of the keywords. Search Engines like Google still giving importance to heading tags into their algorithm. Mainly H1, H2 & H3 are the main tags which are considerable by Search Engines.
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    I always use one h1 tag for my main title and two h2 for subtitles .
    I think this is the right tactic for content SEO .
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    you can use your keyword in h1 at once only and in h2 you can use twice. h1 should be placed 1 or 2 times and h2 you can use more than 2 times depending on subtitles.
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    For example I use only one h1 and one-two h2. Remember: h1 use only one time in page.
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