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#1
November 3rd, 2006, 05:03 PM
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Is this technique "legal"
I've been trying to develop all of my sites in accordance with the new set of "semantics" that everyone is talking about.
With this technique, it is said that my header (logo, imagery, tag line etc) should be wrapped in a <h1> tag. Well I usually reserve this tag for my most important line of content. Now I know that I can have the <h1> tag treated differently when it is nested within <div id="x"> vs <div id="y"> but I'm wondering if too many <h1>s dilutes the power of the tag...? It has been suggested to me that I can still put this line of content in with the rest of the header in the <h1> tag and just use negative margins or indents to "hide" the text and ensure the logo and other elements are positioned and display properly. To me this seems like the old school trick where developers would list a huge amount of keywords at the bottom of a page and have the text be the same color as the page's background... which I know is now frowned upon. Anyone have any insight here?
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#2
November 4th, 2006, 07:57 AM
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Even if this does have a short term effect this "trick" will become over-used within weeks. At that point Google will either ignore it, or worse will see it as black hat and penalise teh site.
No shortcuts are really worth pursuing. Work on links and valuable content.
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#3
November 4th, 2006, 08:43 AM
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Hidden or not, search engines will have difficulties allocating content relevancy to your page if you have many H1 tags.
If you have only one H1 tag that reads 'SEO Black Hat Techniques', search engine knows that this page is mainly on this topic and would allocate strong relevancy to your page in terms of the keywords (including other factors of course). On the other hand, if you have another H1 tag (regardless of visibility) that reads 'SEO White Hat Techniques', then search engine will try to split or alternatively, adopt other methods to determine the page content relevancy. A good design is to utilize a proper hierarchy of headers so that search engines know exactly what is your page talking about, for example: Code:
<H1>SEO Black Hat Techniques</H1> ... <H2>META Keyword Spamming</H2> ... <H2>Doorway Pages</H2> ... Always design the web page content for the users. If you think that certain content is best to be hidden from the users under certain scenarios, then by all means, go for it. If the content is hidden just for the search engines to read, leave it out. 
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#4
December 5th, 2006, 08:01 PM
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Content not format
Quote:
I don't think the formatting is what is important. Use one set of <H1> tags after the opening <body> tag with relevant keywords followed by relevant text. Don't forget to include keyword rich internal links. Again think content not format. Marlon
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#5
December 15th, 2006, 06:54 AM
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before using tricks you should think: does this help your users navigation? otherwise don't do it
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#6
December 26th, 2006, 07:07 AM
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If it is a new trick that the search engine algo are anaware of, you may get a benefit of doubt as it won't considered to be legal or illegal. It will be considered as a Grey hat Seo untill they come to a conclusion to tag it as white or black hat Seo.
Note: If the trick is going to confuse the search engines algo then it will be considered as an unethical practice and the results would be hard to believe.
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