Question about anchor text in backlinks

I read about anchor text and how Google indexes it from backlinks that lead to your site. My question is, does Google index the entire anchor text phrase or do they split the words and index each word separately?

Suppose the following were a link that leads to your site: "abc klm xyz"

1. Would Google index the anchor text exactly as it appears in the link "abc klm xyz"? (and therefore its effectiveness is only good for a search "abc klm xyz")
2. Or would Google index the anchor text words "abc", "klm", and "xyz" separately? (and therefore its effectiveness is good when ANY of the words were used in a search when combined with other words)

From what I can tell, Google seems to index page titles according to the #2 paradigm and I heard that page titles and backlink anchor text were part of the same index list. But I need more input about this before doing the hard work of "making a buzz" and getting backlinks throughout the internet for my site.

Thank you!
David

Google would see all of the words individually as well as collectively. You would get a boost for each individual keyword and also different keyword combinations of those words. You would get the biggest boost for that exact phrase since it is comprises the entire contents of the anchor text.

Is there anything black hat about writing an ezine article for hundreds of ezine publishers using dozens of different anchor text keyword combinations in the author signature? (Different keyword combinations in each submission.)

This would serve to maximize the number of "exact phrases" that could be typed in by google users.

Or does Google pick up on that and require you to stick to just one anchor text phrase in the case of multiple ezine article submissions?

David

It varies from site to site that you post your article to - some allow anchor text in the body content some only allow you to put anchor text in your bio - remember this is your reward for writing the article and allowing your work to be published freely over the internet - its a way of generating hundreds of backlinks to your site naturally - which Google loves, so I wouldn't say its black hat.

Right, I understand all of this. My question wasn't about whether google frowns on links in the bio.

My question was if google frowns on copies of the same article on different sites having different combinations of anchor text for the link.

That plays a big part in how to go about doing this, whether to just keep one bio the same for every article submission or have a whole bunch of different bios, one for every article submission with a different anchor text for the link.

The goal being to match a broader range of specific phrases that google users would type in.

Looking forward to hearing this answer!

Thanks,
David

The same article on many sites is duplicate content which makes them worthless. The links on those pages are equally worthless so I wouldn't worry about that at all. They do nothing for you so it doesn't matter.

Very interesting, I assumed that multiple ezine sites with the same article would each benefit the site that they link to.

Is it ethical then to change the wording of the entire article between submissions to make them different articles so that google doesn't treat them as worthless?

David

If your posting in excess of 50 article sites and remember that about another 100 or so blogs may feed of these articles then it is worth having two perhaps three varying copies of the article.

If your really any good at article writing then you would only post it on your own site and use the social bookmark sites to drive traffic to your site. Marketing your articles correctly can generate vast amounts of traffic in a very short space of time which may turn leads into sales.

A flip side is that they will generate one-way links to your site - the quality of these links may be in question and eventually these pages will fall into the supplemental index for duplicate content but in the short term can really give a jag to your SERPs.

Very good information!

Also I noticed that you have multiple links in your signature that leads to different pages on the same website.

I heard that google discourages multiple links on a page that lead to different sites hosted on the same IP address.

What is your understanding about this?

David

If you look at the html code for my signature links you will see that the first link is a clean link and any link after that is attributed the nofollow tag.

They are merely there to serve as a link to my site for any interested user browsing the Forum - remember not everything is for pagerank links - its good to get traffic as well - you never know where your next lead might come from.

So in other words, the rule of thumb is to have only one google-friendly link on a forum page at a time.

Also, the target="_blank" doesn't affect google indexing in any way? That is good to know.

Thanks for the additional tips!

David

I really don't know about "a rule of thumb" but its DevShed that governs the rules of this forum and that is the way they set out the signature links - I have seen other forums where all sig links are clean.

The target="_blank" is just telling the browser to open the link in a new window - I really don't think that Google takes this into account - I know for accessibility and usability guidelines that you shouldn't use the target="_blank" because you shouldn't determine a user should open a window in their browser by clicking on a click that should be their choice.