Page 2 - SEO Linking advices

Can anybody explain lost links en masse since December?

I have been losing links for about a month now every day. Over 50% of my links are gone. Anybody know why?

You want to get one-way inbound links. Reciprocal links are a waste of time, with a few exceptions (relevant high quality sites), because the search engines don't count them as much as one-way links. Quality, quality, quality links. Don't do automated link exchanges as these will get you banned. Be careful with three-way links too, as Matt Cutts from Google has mentioned that they can detect this now.

You can search on Google for the keywords you want and contact sites for link. Even if they don't have advertisements for paid links they may accept to put a link for a small price if you bargain with them.

Just make sure you have something to offer their visitors. In other words, why should they link to you? Because you asked? I don't think so. Because you have a resource or something of interest to offer. Webmasters hate irrelevant link requests.

A few methods to consider in gaining those quality inbound links - if your competition is outstripping you in the search Engines then head over to Yahoo Site Explorer and enter there URL - you'll soon find who is linking to them and if its possible replicate that link to your site.

Forget about three-way-linking you'll get penalized soon enough by Google.

Remember, that when linking to your site that the anchor text needs to be relevant to your page's content and those valuable keyword phrases.

Example: If I have site promoting web design and I am interested in targeting business locally then I would have my link as:



The anchor text is the "Web Design London" that sits between the anchor tags and relates to which people may type in the search engines.

Another thing to consider is your inbound links being stretched over the whole or the most important pages of your site. If you have several services on offer and your inbound link campaign is just pointing everything to the home page then your not only are you confusing the search engines as to which this page relates to but the other more relevant pages with greater detail on them about a particular service may be losing out and would probably rank better in the search engines for a selected keyword then your home page could ever dream off.

This is just a small glossed over talk on inbound linking - for more in-depth factors to what you should be considering then check out these SEO Facts

I have found that if you rely too much on directories they can mess with you. For example, directories have a habit of gaining links (both types + paid) to increase their pagerank then drop the free links and hope to get more paid links. Some directories do this regularly.