September 26th, 2012, 08:19 AM
Tracking links without using google
I have a link on my site to: Site A (someother site), that I want to track the link click from my site:Site B. I want to track that link, but every search indicates that you need to use Google and UTM. How do advertisers and other do this link tracking themselves?
So that the user is correctly taken to the destination site, but my site is correctly tracking that this particular link was used.
September 26th, 2012, 04:08 PM
Large advertisers use their programming department. It is very easy to write a script (in PHP, perl, ASP etc.) that records the click in a database (along with details like IP address, date and time, browser agent, cookies etc.) and then returns a HTTP redirect to send the user to the destination page. Then, they simply query the database for the required information.
Another way to do it is to use a third-party tracking script. Also, Google isn't the only company offering tracking stats, there are several others as well. Here's a wikipedia list for you.
DISCLAIMER: The company I work for also makes a neat product that enables people to manage tags on their websites, but it is currently being promoted to large companies only (self-serve personal version for small websites is coming later down the line). Yes, I am heavily involved in designing and coding it. No, it is not in the wikipedia link I posted above. And yes, not only can you use it to track clicks, but it also allows the user to manage all sorts of tags on the website as well.
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September 27th, 2012, 01:56 PM
Thanks for the info. I'll check out the list you linked to.