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    Tracking links without using google


    I have a link on my site to: Site A (someother site), that I want to track the link click from my site:Site B. I want to track that link, but every search indicates that you need to use Google and UTM. How do advertisers and other do this link tracking themselves?
    Code:
    ie http://siteA.com/index.htm?site=SiteB.com/trackingpage&trackingID=123
    So that the user is correctly taken to the destination site, but my site is correctly tracking that this particular link was used.
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    Large advertisers use their programming department. It is very easy to write a script (in PHP, perl, ASP etc.) that records the click in a database (along with details like IP address, date and time, browser agent, cookies etc.) and then returns a HTTP redirect to send the user to the destination page. Then, they simply query the database for the required information.

    Another way to do it is to use a third-party tracking script. Also, Google isn't the only company offering tracking stats, there are several others as well. Here's a wikipedia list for you.

    DISCLAIMER: The company I work for also makes a neat product that enables people to manage tags on their websites, but it is currently being promoted to large companies only (self-serve personal version for small websites is coming later down the line). Yes, I am heavily involved in designing and coding it. No, it is not in the wikipedia link I posted above. And yes, not only can you use it to track clicks, but it also allows the user to manage all sorts of tags on the website as well.
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    Thanks for the info. I'll check out the list you linked to.

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