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    Bounce rate issue need help!


    can somebody help me and put some light on this problem?

    site analytics' details for januray to september 2012
    Visits: 34,904
    Unique Visitors: 27, 569
    Pageviews: 104,343
    Pages / Visit: 2.99
    Avg. Visit Duration: 00:02:01
    Bounce Rate: 40.88%
    % New Visits: 78.13%
    site analytics' details for october 2012 to january 2013
    Visits: 17,101
    Unique Visitors: 12,662
    Pageviews: 47,130
    Pages / Visit: 2.76
    Avg. Visit Duration: 00:02:22
    Bounce Rate: 60.05%
    % New Visits: 72.53%
    the problem is the bounce rate got high from the succeeding months. anyone can help me to know what is the reason why the site's bounce rate got high?

    thanks!
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    Work on the landing page and page conversion techniques for your website. Also, check the keywords for which your site get listed on top.
    Bounce rate is hugely influenced by the irrelevant keywords for your site.
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    There are quite few things you need to look at here. Below are few things to consider.

    Did you add new content ? If you added what is the bounce rate of those content. These new content might have contributed to making your bounce rate go higher. If this is the case then it is a matter of applying some bounce rate reduction methods to these new pages.
    If you haven't added any new pages then you need to analyze your current content. Did you make a design change to the website ? You added some plugin and is it causing the site to load slow ? are broken links hurting user experience etc.
    When doing SEO audits I find that the first reasons is the main cause for bound rate increasing.
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    Bounce rate will mostly used to happen when the targeted customers are not satisfied with your landing page..So present the webpage with targeted information and impress the users to browse through other pages of our website..Work well for promoted inner pages..

    Comments on this post

    • alikazmi agrees : Nice explaination
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    There are several reasons of increasing the bounce rate, including thin content, less informative content, site speed very low, the server responding time, too much internal linking, Cloaking, too many ads on pages, less user friendly site.
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    Generally their are so many reason which is responsible for the increase in bounce rate.
    1. Website Loading time: This is most common problem generally faced by every website. the increase in loading are generally because of high too much code. unnecessary adding of code.
    2. Getting Wrong Information: Some time visitor may not get the information what they looking for they simply exit to the website. search from where visitor are coming. focus on keyword of organic search.
    3. Too much content: Some time too much content can haras visitor. add only useful information
    4. Doorway Pages: Some time visitor get different pages for what they are looking for. provide the actual pages
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    cross check the back links don't post the links in irrelevant websites. I am not saying this is the only reason for the bounce rate but it is one of the main reasons for increase in the bounce rates
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    There are numerous reason where you getting a bounce rate such as low quality content, speed of your website pages, too much of internal linking, less user friendly site and so on. Try to put light on these factors in order to decrease bounce rate of your site.
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    Try to put unique content with attractive design of your website. It will improve visitors to your site and decrease the bounce rate.
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    Bounce rate happens when your website does not provide enough information, unattractive, no proper navigation options and no direct communication option like live chat. So you need to improve or add these factors to decrease the bounce rate.
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    If your ranking has droped that also increases bounce rate, as people even if they opned your website still won't do any activity because they have already opened many higher rankign websites on their brosers that they r doing activity on.
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    To solve bounce rate on your website you have to do following work on your website:
    i)Reduce page loading time.
    ii)Focus on content related to website's product or services.
    iii)Reduce too much inner linking and too many ads on the page.
  24. #13
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    You need to change either the website content (offer fresh & high quality informative content)or design to make it more user friendly.Check website load time & server response time.
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    True.
    Currently Google focusing on website page speed & relevant content.

    Relevant content with quickly page loading can help to reduce website bounce rate.

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