Thread: canonical tag

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    Unhappy canonical tag


    Actually what is canonical tag?and how it works ? is it important ?
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    Hello,

    Say you've got a piece of content. Now you want to get it syndicated in different online publications. But when your piece is syndicated in Huff Po or Buzzfeed or something, you also want a way to tell Google, "Hey! See the multiple versions of this same piece of content? Mine was the original!"

    A canonical tag lets you do that. It's useful for a lot of other things too. Mostly it's a way of managing duplicate stuff.

    Google's duplicate content guidelines talk a little about it: https://support.google.com/webmaster...er/66359?hl=en
    Moz, if you like them, have a page about it: https://moz.com/learn/seo/canonicalization
    Most importantly, Google has a whole list of situations in which you could use it: https://support.google.com/webmaster...r/139066?hl=en
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    Although a penalty for duplicate content is unlikely, having search engines index all of your duplicate content affects the relevancy of their results, and could also affect how your pages rank; ultimately affecting your site traffic, and revenue. However, canonical tags are not a magic bullet that will automatically improve your sites visibility, if anything, incorrect implementation of them could affect your overall rank.
    If you haven’t introduced canonical tags to your site yet, you must first carefully consider the actual need before drawing up a strategy on how to implement, and on what pages.

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