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March 1st, 2005, 06:00 PM
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Creative lowers prices to compete with iPod (MacCentral)
MacCentral - In a prepared statement announcing a $50 price cut for many models of its MP3 players, Creative Labs Inc., Chairman and CEO Sim Wong Hoo said that his company had competitors on the defensive. Hoo has been an outspoken competitor to Apple's market leading iPod digital music player.
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