Rent this space: Bodies double as billboards (USATODAY.com)

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Rent this space: Bodies double as billboards (USATODAY.com)

USATODAY.com - It used to be only drunken college kids would agree to wear beer or food logos during spring-break beach bacchanalia. But now the Internet has sent this small-scale advertising strategy worldwide. Body-part auctions multiplied on eBay after Omaha's Andrew Fischer auctioned his forehead for 30 days.

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