Ad placement question

Chrystal Networks, Inc.

I have a question about the ads I have created and placed on the left side of my service.

These ads are on a random rotation and are not limited to the 8 slots I have currently. I want to provide this advertising for my members, but the placement, and number of slots are not "Set in stone"

The ones who have the ads love it. Then there are others who say because they all are moving, etc it looses it's punch.

Is there a way to keep them effective, but not overpowering?

Should I place more spacing between the ads?

Should I trim the ads down to 4 random slots, with more spacing in between?

Any suggestions would be appreciated.

Since you're not actually asking for a critique of the whole site, I've moved this to another forum.

I think, to have 8 slots, theres an awful lot going on on the left side. My suggestion would be to make a banner to go at the top or bottom of the page (bottom of the page prefered but sponsors always like to be in the spotlight), maybe about 300 pixels wide, and have those rotate through all of the sponsors. Then have 3-4 ads on the left that are longer, maybe 200 pixels high, that also rotate through the sponsors. And maybe only one of them moves, or two. That way one sponsor gets highlighted each time. This becomes an issue of alot of different animated gifs to create, but it would be a bit easier on the eyes.

This doesn't really answer your question, but it may be an interesting tidbit for you...

I own and online marketing research company, and we've done a lot of research on banner placement. We've found that the bottom-right corner of the page (in the fold) generates the highest number of click-throughs.

Same with forms. If you put your "Submit" button in the bottom right corner, you'll have fewer people stall on the page without submitting.

No solid evidence as to why this is, but I have my guesses:

1. Because sooooooo many Web sites require vertical scrolling, many people's mouses tend to naturally gravitate toward that corner when they load a page.

2. The right side of a page (actual page, like in a book or magazine) is where you grab to turn to the next page.

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