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Old November 19th, 2011, 06:46 AM
sim085 sim085 is offline
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Any standards regarding banner size?

Hello, I was wondering, are there any standards regarding the size of banners for a website? In other words, if I am developing a template then should I abide to some standards when preparing space for adverts? I am asking because I found the following website;

http://en.wikipedia.org/wiki/Standard_ad_size

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Old November 20th, 2011, 05:29 PM
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That is pretty much right. There is a standards body called IAB, so you can search for 'iab banner sizes' to get the official info if you want to.

As a short guide, the most popular banner sizes used in the industries that I've dealt with before are:

468x60
728x90
300x200
120x600
160x600

But, every advertiser has their own preferences, and some have their own sizes. 99% of the time they'll have something to fit into the standard banner sizes, so try to find something that suits your design.
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Old November 21st, 2011, 05:35 AM
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Thanks for your reply. So ideally if I am developing a template then I should make sure to allow enough room for such banners (when site is going to have banners). Thanks again.

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