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    Any standards regarding banner size?


    Hello, I was wondering, are there any standards regarding the size of banners for a website? In other words, if I am developing a template then should I abide to some standards when preparing space for adverts? I am asking because I found the following website;

    http://en.wikipedia.org/wiki/Standard_ad_size
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    That is pretty much right. There is a standards body called IAB, so you can search for 'iab banner sizes' to get the official info if you want to.

    As a short guide, the most popular banner sizes used in the industries that I've dealt with before are:

    468x60
    728x90
    300x200
    120x600
    160x600

    But, every advertiser has their own preferences, and some have their own sizes. 99% of the time they'll have something to fit into the standard banner sizes, so try to find something that suits your design.

    Comments on this post

    • jabba_29 agrees
    • sim085 agrees : Thanks
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    Thanks for your reply. So ideally if I am developing a template then I should make sure to allow enough room for such banners (when site is going to have banners). Thanks again.

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