Data center location of Server Matters

Local search is becoming popular day by day; it is often said that search engines give higher importance to the websites hosted on local servers. Therefore, to do well in local search engines, go with a local host who has their data centre in your country. If you are from UK, look for web hosting UK only. thus it is highly recommended to have website hosted in same country you are targeting.

You also need to think of what area you are targeting. You need to not just pick a host near you but near the base of the members of your site. Thats the most important thing to think about. But when it comes to webhosting, if you pick one of the top sellers, then theres usually not much to worry about no matter where they are unless your site is very dependent on location or your internet connection. If it was a game server or something of that sort then is would be a bit more important, but webhosting theres not a tremendous difference.