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Rackshack is now EV1Servers

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  #1  
Old September 17th, 2003, 05:13 PM
wizade wizade is offline
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Rackshack is now EV1Servers
interesting... Rackshack has been renamed to Ev1Servers

http://www.ev1servers.net/english/press/ev1servers.asp

http://rackshack.net
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  #2  
Old September 17th, 2003, 06:42 PM
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Wonder why the name change..after so much effort and money is spent on branding.
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Old September 17th, 2003, 07:09 PM
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Well Rackshack is a subdivision of EV1 ... EV1 is known for dialup internet. Rackshack has become the #1 dedicated server host with like 17,000 servers in their facility.

What im thinking is that because of the popularity of Rackshack and the trend of people moving toward broadband and away from dialup has made EV1 decide to associate the success of RackShack with EV1 more closely now.

Just an idea anway... Personally I dont think its really a good move to rebrand something successful like that. Too much confusion.
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Old September 17th, 2003, 07:55 PM
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I agree with your logic of WHY they did it - but I also agree with your logic of thinking its a mistake to rebrand something that already has a established name.
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Old September 18th, 2003, 07:22 AM
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heh well i will still call them rackshack

just seems silly... i am not sure ev1servers roles of the tongue as well as rackshack does...
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Old September 18th, 2003, 08:43 AM
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I think rackshack sounds better... and it was such a well-known brand.
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Old September 19th, 2003, 02:39 AM
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I just remembered something...

Rackshack.com is not owned by EV1... This time around they have both the .net and .com

I always end up at the .com somehow
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