http://www.golffins.com/shop

Would a few of you be so kind as to review my site. It's http://www.golffins.com/shop and it's not yet open for business.
I currently am using http://www.golffins.com which I have been told needs an upgrade
Thanks, Flip

The site design is not that bad, but I have a question? Do you know who your target audience is? It would seem to me that most golf-oriented people tend to be more "sophisticated" than others. (that may be the wrong word...but I hope you understand what I mean). If that is the case, then it would be best if your site offered a more professional feel. I suggest the following;
1. Change the font in your guarantee from the Comic style to something more classic - arial, verdana, etc.

2. Change the "Our Guarantee" presentation. As it is it reminds me of the cheesy infomercials on TV.

3. Change the background color from black to something lighter. Black is generally considered amateurish although some pro sites can pull it off.

These are small things, but I hope they help. Your site is otherwise easy to navigate and is well layed out.

Hello,
I think you should add a header to the site, it kind of just jumps right to the point.
Black, green, grey, yellow & red - do they really go?

I also agree with funkyfoof's points above.

Hope that helps

Regards
Steven Billings